It's not, like, filling a money bin with gold that we get to swim inĪ unique feature of Sad Panda's games offer is their 'reset button.' Both Crush Crush and Blush Blush allow the player to start over at any time with a multiplier applied to progress bars. There is one expensive item in its store, however-a gem package for $100.Īfter stressing that Crush Crush can be completed without spending any money, Long explains the reasoning behind it: "We're not literally requiring them to spend $100 to finish the game-it's just a handy visualization tool for how much it takes to trivialize a 6-9 month idle game into one 20-minute gaming session." Long says that Sad Panda was against modeling games as 'infinite sinks' for player money, focusing at most on short bursts of purchases closer to $10. There's a premium currency in the form of gems, which can be used to speed up timers, purchase time blocks, or increase job income. But if a game contains content where people have consensual, enthusiastic, loving relationships involving any hints of sexuality… Well, those games get shunned."Ĭrush Crush is a free-to-play game with optional microtransactions. In terms of appearing on app stores or game platforms, these games are given a solid pass. There are games that have nothing to do with relationships that have barely clothed female characters telling you to 'Come play, M'lord' and all that. "As any gamer will tell you, there are lots of games where tangential sexual content is used as a selling feature-that is, think of all the fighting games with girls in skimpy costumes. There's a double standard at play in the way they're treated by the storefronts that profit from them, as Long describes. We try to create a rounded character dynamic in the 'story' of our worlds, and then invite players along for conversations that vary and speak to feelings of attraction of all different personality types."ĭating sims face unique challenges, particularly ones that incorporate sexual content. That they have hang-ups, or moments of soulfulness, or are silly or shy. Our players love that our characters have quirks and personalities. "They set up threadbare scenarios with their characters that immediately lead to explicit sexual encounters, which give the experiences a 'blow up doll' type of feeling. "There is a tendency in games with sexual content to play directly to a specific kind of power fantasy," Long says. They include a wolfman with personal space issues, and a Pegasus who seems pretty happy staying cursed. Meanwhile, the cast of Blush Blush have all been placed under a curse that can, of course, only be broken by love. That's why Crush Crush's characters include a narcoleptic obsessed with philosophy, a stalker who is introduced murdering your high school sweetheart 'Generica', and Bearverly, who is a bear in a dress. To use humor as a basis to establish familiarity, and to edify the player, before transitioning into a character tone that feels sincere and engaging." Even when the context of a character is fantastical, (like a robot girl from space, or a demon boy, or something) we want the dialogue to flow naturally. "We always start with a desire to create charming, interesting, believable characters. She describes Crush Crush, and its spin-off featuring anime boys Blush Blush, as being different to other NSFW games in part due to the studio's approach to writing, which she speaks about passionately. "We took a gamble on a riskier idea with far less resources behind us, because we felt we had something interesting and worthwhile to pursue," Long says. (Before that, Long spent seven years working at Disney on art for the MMO Club Penguin.) It was during her time at AdVenture Capitalist studio Hyper Hippo that Long began dreaming up the personal project that became Crush Crush, and which necessitated the founding of a new studio. if a game contains content where people have consensual, enthusiastic, loving relationships involving any hints of sexuality… Well, those games get shunned.īefore creating Crush Crush, Long and several other developers at Sad Panda worked on one of the most popular idle games on Steam: AdVenture Capitalist.